Mining Marketing

AZoMining

  • Total Annual Users

 

Readership

 
 
 

Global Coverage

 
Continent Total Visits
Asia 38.58%
Americas 26.24%
Europe 17.62%
Africa 11.07%
Oceania 6.56%
 

Mining companies use a wide range of marketing strategies and tools to drive results. Strategic digital marketing is not only one of these, it is increasingly the preferred method of highlighting the quality of commodities, products and services in congested sectors. Strategic digital marketing is critical in such a congested sector. Industry giants like BHP and Rio Tinto retain an enormous share of the resources market, generating billions of dollars in revenue from an interconnected global buying chain. This isn’t simply a symptom of having a persistent customer base for iron ore, cobalt, copper, and so on. It is the result of informed marketing decisions.

AZoMining is the world’s leading mining information distributor. We create, curate, and distribute high-quality content to academics and mining professionals around the globe. Our goal is to connect mining companies with our dedicated readership, and to help convey their USPs in the best way possible.

Whether you are trying to reach clients in need of line drilling or rock splitting services, or you want to increase growth rates in a particular region, we can help you with a tailor-made mining marketing plan.

Visits sourced from Google Analytics, yearly average from Jan to Dec. Readership based on sample of subscribers.

Solutions

Email Marketing

Content

Interviews

 

Product Packages

Video & Audio

Webinar Services

 

Display Advertising

SEO & Web Services

Analytics

Email Marketing

Newsletters
Customized Emails

Target our subscribers by their specific professional interests. Reach over 900,000 named scientists, engineers and industry professionals.

Choose between subject specific Newsletters or ultra-targeted Customized Emails. Our ability to match your audience’s interests with the right content explains why we see industry leading open and click through rates.

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Reach your target audience with optimum quality content for their stage in the buyer's journey. Let us demonstrate how we can help with Content Distribution and Content Creation.

  • Expand your audience reach through our websites, mobile platforms, social networks and subject specific newsletters
  • Use the experience of our team to provide guidance on what works and what hasn't worked

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Your team have great expertise in your products, services and applications. Tap into that knowledge and convert it quickly and easily into powerful marketing collateral with an Insights from Industry interview. A 30 minute interview that can convert into years of client engagement.

Perhaps one of your end users wish to promote their research activities and illustrate how they have used your equipment or services, check out our Thought Leader series for key opinion leaders and academics.

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Demonstrate the benefits, features and key capabilities of your Products and Equipment with our Product Profiles or give your product extra exposure by combining a range of multimedia content types in our Product Showcase.

  • Illustrate all aspects of your product
  • Embed related video
  • Incorporate specific Calls to Action (CTAs) to generate Lead Generation
  • Link to your related content - articles, case studies and interviews

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Capture the attention of your audience with our professional Video Services. Our experienced video team will guide you through the process from concept and storyboarding through filming to post production.

Choose whether you want a customer application story, a product brochure, an interview, to cover an event or something a little different – our team will be able to help.

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Webinar Services

Webinars Webinar Listings

Showcase your science to our global audience in a format they are familiar with. Our team is with you every step of the way to plan, promote and execute a successful scientific webinar series.

You can also give your existing Scientific Webinars a new lease of life, allowing you to educate your audience, increase on-demand views and drive new registrations with our webinar listings package.

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Display Advertising

Display Advertising

Increase brand awareness by targeting the AZoNetwork audience of engaged B2B visitors with various Display Advertising options.

  • Promote Key Marketing Messages
  • Use specific and targeted Calls to Action

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Increase online visibility through Search Engine Optimization which is specifically tailored to your business.

We can drive organic traffic to your website by targeting well-researched, relevant keywords and in turn, increase your online reach and ultimately enquiries.

  • Increase traffic to your website
  • Improve your website's ranking on search engines

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Analytics

AZO Intel

Measure and monitor the ROI of all of your campaigns using our unique analytical platform – AZoIntel

With over 5 million monthly visitors interacting with over 500,000 content items, we have the ability to demonstrate your audience as well as provide market intelligence to assist with your content marketing decisions.

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