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Bridgestone’s Subsidiary Establishes New Mining Solution Base in Pilbara Region

Bridgestone Corporation today announced that Bridgestone Earthmover Tyres Pty. Ltd. (BSEM), a subsidiary in Australia that sells and provides services related to tires for mining vehicles and conveyor belts, has established a new mining solution base in the Pilbara region of Western Australia.

The new base, known as the Pilbara Mining Solution Center (PMSC), commenced operations on November 10, 2017. Ceremonies commemorating the opening of PMSC were held on November 14 and 15, 2017. Guests at the ceremony on November 14 included Mr. Kevin Michel, MLA, Member for Pilbara and Mr. Camilo Blanco, Town of Port Hedland Mayor.

Ceremony commemorating the opening of PMSC (Port Hedland, Australia, November 14, 2017)

PMSC is located close to both mines and ports, making it possible to swiftly provide products used in these facilities, including tires for mining vehicles, conveyor belts, and hydraulic hoses, as well as related services on a one-stop basis. Based on the concept of "Pit to Port," PMSC will offer support for all procedures from excavating minerals at mines to transporting them to the ports from which they are shipped to other countries. It will help customers in managing their mining facilities efficiently subsequently improving productivity, increasing asset value, and optimizing costs. Moreover, PMSC will deliver customized solutions that are intrinsically linked to the actual sites of operations by combining services including sales, maintenance, and repair of tires for mining vehicles. PMSC will also coordinate with Bridgestone Australia Ltd., a Group company that sells truck and bus tires, to provide total mobility solutions.

In addition, PMSC will utilize digital solution platforms developed by the Bridgestone Group, including B-TAG*1 and TreadStat™ Tire and Rim Management software ,*2 to accumulate and analyze data in its IT room. This process will enable PMSC to provide feedback for further optimizing customers' operations and thereby contribute to productivity and asset value.

PMSC's IT room

The Bridgestone Group aims to provide total mobility solutions to mine operators around the world. To this end, the technologies and expertise accumulated at PMSC will be employed as we systematically establish new mining solution centers in areas near major mines worldwide. Through these centers, the Group will build upon its relationships with customers as an ongoing and ever evolving business partner while working together with these customers to create new value for them and the society.

*1. Bridgestone Intelligent Tag, a system that delivers real-time measurement of both tire pressure and temperature of radial tires for construction and mining vehicles during operation to drivers and operation managers.

*2. Management software for tires for construction and mining vehicles and their rims

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